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As an ecommerce business owner, I get it: the internet is a loud place. There’s information on how to maintain customer loyalty, conflicting SEO practices, and a need to stay abreast of change in your industry. As technology advances and brings us new ecommerce features, such as advanced inventory management and custom APIs, we’re still overwhelmed with a wealth of information, sifting through it all and trying to figure out how to get ahead.

The ecommerce landscape isn’t slowing down. So, here are five tips to help you grow your online business in the new year.

Activate social media.
Social media is tricky for ecommerce business owners because of the amount of time it requires. These days, we’re told that being a social media success can help bolster brand awareness and sales, but in order to reap the benefits we must be active 24/7. However, there are only so many hours in the day. While having a strong social media presence has proven to be beneficial, not every owner has the time.

You don’t have to work every social media platform, but you should at least do one very well. Maybe you’ve chosen to beef up your Facebook presence because you want to take advantage of its strong advertising mechanics and large customer base. In that case, use the time you’ve allotted to social media to create a space where customers can exchange and share, and you can post announcements about your brand. Having a solid social media presence on at least one platform will go a long way to developing a brand following.

Offer free shipping.
Offering free shipping can be a small way to begin to build relationships with your target audience. We offer free domestic shipping for our German cuckoo clocks. Some ecommerce companies offer free shipping over a certain purchase amount or on special items. Regardless of your company policy, the value of free shipping is clear to the customer. It entices shoppers to make a purchase.

In addition, offering free shipping can reduce the amount of abandoned shopping carts in your store. Many customers get to the checkout phase and are dissuaded by the additional shipping prices or popup costs. In the long run, free shipping can turn a casual shopper into a lifelong customer.

Read More: 5 Important Tips for Growing a Niche Ecommerce Business